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The Wakey! Family

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Deborah Coughlin


Deborah - audience builder, multimedia content wizz, and serial founder has built this incredible team while wrangling Oddball the dog.

Luke Shelley

Producer, Director & Editor

Luke works on the sound/vision in production and as our Wakey! video editor.  Also producing our Wakey! social content. Previous 14 years were spent at ITV producing videos for daytime telly and social channels. 

He is also the owner of Loki the cat.

Alasdair Scott

 App Designer

Digital chap and creative geek, responsible for design and build of the Wakey! App.

He can be found singing loudly and out-of-tune to Duran Duran songs at karaoke bars!


Holly Lush

Community & Content Manager

Holly 's our organizational Wizz and acts as the online voice to mobilize the Wakey community. She's responsible for all things social and helps to oversee the Wakey shoots. Out of work, you'll find her having a boogie or melting and making stuff out of silver.

Dr. Mariliis Öeren

Head of Research

Mari is behind the magic of collecting and analyzing the data aka research. 

Outside of work she's all about board games, birdwatching, and exploring nature trails. 


Jess Lewis


Jess is the founder of Beyond Sonder, and consults Wakey! on its commercial strategy & brand partnerships.

She loves a good Sunday roast, a weekend dog walk, and has a massive obsession with all things Jurassic Park.

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Ginger Johnson

Writer & Presenter

Ginger Johnson is a writer, performer and theatre-maker with a sweet tooth for the ridiculous. When she’s not making a fool of herself in front of strangers, she collects rude words and plastic horses.

Dr. Iain Jordan

Writer & Presenter

Iain is a psychological medicine doctor specialising in treating physical and mental health problems together. He is passionate about making psychological tools accessible to everyone.

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Emma Browne


Emma is one half of Quick Fox Labs - the digital marketing agency helping to spread the Wakey word.

In her spare time, she enjoys trying new red wines and decorating her 6-foot tall dolls house.

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Sami Qayyum


Sami is the commercial sales manager for Wakey! and is spreading the Wakey! word across media agencies all over the UK. Getting brands to partner up to bring new content to the Wakey! community.

In her spare time, you will find her in the gym or in a yoga class.

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Charly Lester


Charly is interim CMO for Wakey! Her job is to get as many lovely people as possible watching Wakey! each morning.  Charly runs Ironman triathlons and has two sausage dogs, called Hugo and Dudley.

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